The smallest company in the room just shipped the boldest bet on what replaces your phone.

Snap Inc. (NYSE:SNAP) shares suffered a brutal 9.6% drubbing Tuesday, marking its worst single-day collapse since March, after CEO Evan Spiegel asked investors to buy into a future where consumers ...

Facebook is adding augmented reality target tracking in a closed beta test. Facebook’s AR Target Tracker is being used on posters for the movies “A Wrinkle in Time” and “Ready Player One.” Pointing a ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...