BBH Asia-Pacific conceptualised the campaign, whose creative strategy was to show that Axe Vice makes men so seductive that it ‘turns nice girls naughty’. Thus, each execution shows different Asian ...
An Axe deodorant ad that features sexy angels has religious people up in arms. South Africa has banned a television commercial featuring angels falling from the sky and tossing away their haloes in ...
JAKARTA - Unilever's deodorant brand, Axe, has come up with a quirky through-the-line campaign to promote the launch of its improved Pulse body spray for men.
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