While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show ...

Clicta Digital announced the launch of its new OTT and CTV advertising service, helping businesses capitalize on the ...

Q4 2025. Management View. CEO Michael Barrett highlighted that "in Q4, CTV contribution ex-TAC grew 32% ex political, meaningfully above our ...

A growing part of retail media is coming via connected TV (CTV) efforts on those retail media networks that see the combination resulting in strongly engaging customers. “We expect retail media CTV to ...

Alena Morris: Any media plan that has different buckets for social and CTV is artificially separating what is becoming one ...

This illustration depicts a woman shopping with multiple bags, symbolizing omnichannel marketing and a seamless shopping experience. The interconnected icons around her represent the integration of ...

Going forward this year, expect premium connected TV (CTV) with its long form content to fight neck-and-neck with social media platforms and their short-term video when it comes to media deals they ...

Marketers have spent the last decade shifting ad dollars from traditional TV to Connected TV (CTV), chasing precision targeting, real-time reporting, and cost efficiency. Yet the pendulum may have ...

Political ad spend is projected to surpass $12 billion in the US ahead of the 2024 presidential election, a 29% jump from the 2020 election season, according to eMarketer. But although ad buying ...

Tags: @CTV_PR, @CTV, @CraveCanada, @TheLede_ca, @SullivansCrossingCTV, #SullivansCrossing TORONTO (February 25, 2026) – The ...

With the January blues behind us, 2025 is shaping up to be a promising year for the advertising industry. Magna forecasts a global ad market growth of 6.1%, bringing total revenues close to the ...