The role of wine labels in selling wine has increased significantly over the past three decades. ‘In the ’70s and ’80s, not a very designed label would not off-put a person, if they were looking for a ...

One of the best ways to have a stress-free wine-buying experience lies in understanding their labels. Wine labels can give you more insight as to what’s inside the bottle. However, what’s listed on ...

Forbes contributors publish independent expert analyses and insights. Uncorking wine and spirits adventures around the world. Sep 08, 2024, 06:00am EDT Wine labels can unlock more secrets than you'd ...

Unless a winery is owned by a woman, there’s a good chance that the name and artwork on the label will be a testosterone-fueled cue that what’s in the bottle is a many man’s wine. Just about every ...

A 2024 study (Ruiying et al.) investigates whether subtle “gender cues” on wine labels (i.e., feminine vs. masculine visual or textual cues) affect how women perceive and respond to a wine. Do ...

While we can tell the most about wine by drinking it, the door into this experience for bottled wine is the label. Clearly important from a marketing perspective, most Australian labels also ...