Researchers identify two distinct psychologicl pathways in this context: behavioral contagion and empathy, highlighting the importance of anthromorphism and moral identity. While many studies have ...

This summer, Gucci launched a WeChat campaign to connect with its luxury-loving Chinese audience, using a Japanese robot influencer to do so. Given the name Erica and assigned an age of 23 years, the ...

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In a recent study, a research team led by Professor Taeshik Gong of Hanyang University ERICA, Republic of Korea, addressed this gap through experimental studies using video-based customer–robot ...