Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

At least 28% of your email list could have gone bad over the past year. Do these simple things to clean it up and stop sending emails into a void. If you worry that your database may be hurting your ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

Most entrepreneurs don’t email their list often enough. They are afraid of annoying people, so they don’t spend the time and effort required and simply don’t hit send. This is madness. John Ainsworth ...