The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Is your video strategy chaotic? A video content management system can help. Join us as we explore the capabilities, features and selection process for a VCM. By next year, video will compose 82% of ...

Effective content management. A well-defined content management strategy minimizes content debt, aligns with your brand voice and drives engagement. Streamlining content operations. Implementing ...

Small business owners often feel overwhelmed by the prospect of engaging with digital marketing techniques. The ever-growing range of expensive tools, platforms and agencies can be intimidating, but ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Are you looking to master the art of content marketing? Our resources page has you covered from start to finish-- packed with tips and tricks on everything from keyword research to crafting engaging ...

For decades, the content management industry has followed a familiar and highly manual process—drafting, editing, publishing and archiving. But the advancements in generative AI (GenAI) are disrupting ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...