With just two weeks before the start of the 2025-26 NBA season, NBCUniversal has exceeded its internal advertising expectations with nearly all inventory sold out and almost 170 partners investing in ...

For years, fans have witnessed plenty of creative ads from Nike centered around NBA legend LeBron James. Now, a new member of the James family has an ad from the company. After Bronny James was ...

As the NBA gets set to tip off its new 11-year, $76 billion media-rights juggernaut on Tuesday night, advertisers have already snapped up much of the available in-game inventory for the 2025-26 season ...

On some level, I understand why a league like the NBA would want to keep a tight rotation of commercials for the playoffs. In the same fashion that a head coach of an NBA team keeps a tight playoff ...

Squish them together into one sprawling 12,338 square-mile mass, and the 77 counties that make up the blended Indianapolis and Oklahoma City markets would yield a grand total of 1.99 million TV homes, ...

The NBA has reignited the holiday spirit by reviving its iconic "Jingle Hoops" ad with a modern spin. The updated version, called "Jingle Hoops Regifted," combines nostalgia with cutting-edge ...

SAN FRANCISCO, CALIFORNIA - OCTOBER 05: Bronny James #9 of the Los Angeles Lakers drives against Stephen Curry #30 of the Golden State Warriors in the first half of a preseason NBA game at Chase ...