The Ordinary Serum Foundation sparked a 75,000-person waitlist before its release. Here's how the medium-coverage formula with a $7 price tag is made inside the brand's facilities in Toronto. The ...
The Ordinary Serum Foundation is back in stock after returning to shelves in February 2025 and quickly selling out — but you shouldn’t wait forever to get your hands on it. The Serum Foundation, which ...
Cast your mind back to 2017, when The Ordinary launched its serum foundation. Costing less than £6 (at the time) and with ...
2022 was a dark time for fans of The Ordinary Serum Foundation; as loved as the formula was, the brand sadly chose to discontinue the product *gently wipes tear*. But (!!) just like Alison Dilaurentis ...
Finding the perfect shade of foundation can be a struggle. But one company may have cracked the code — if their waitlist is any indication. The Ordinary, a Canada-based beauty brand under parent ...
The Ordinary’s cult-favourite Serum Foundation is back – and fans are racing to grab the £6.40 bargain that promises flawless, lightweight coverage (Picture: The Ordinary/Getty/Metro) Metro ...