I’m no one to tell Warner Bros. how to license their cartoon characters (well actually I’m probably qualified… but I digress) but according to Sharon Pupel, marketing director with Post Cereals, the ...
Food Republic on MSN
The Cereal That Was Inspired By A Retro TV Show
While today's cereal aisles are packed with licensed characters, one brand was entirely based on a retro TV show rather than ...
Today, the idea of movie tie-in Happy Meals and superhero-branded snacks is just par for the course. We're used to being constantly marketed to by a well-known spokesperson, even if the pairing ...
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