Roblox has grown beyond a gaming platform into a thriving creator economy where developers, artists and content creators can ...

Bruna is a contributor from Brazil. Although she's an advertising executive, she has been working as a pop culture journalist since 2004, and before Game Rant she worked as a contributor for TechTudo, ...

Roblox’s UGC marketplace is thriving, but success comes from more than just uploading a stylish item. From leveraging platform algorithms to using advanced monetization tools, top creators operate ...

Roblox, once a relatively small platform for user-created content, has expanded massively in the past few years. Becoming not only a metaverse platform for advertisers and businesses, but also a ...

The following was previously published in an earlier edition of Marketing Insider. Every day brings new headlines about misfortune in the metaverse, and crisis in cryptocurrency. But one platform ...

Livewire and Amazon MGM Studios’ holiday integration on Roblox sets new benchmark for integrated entertainment campaigns on the platform. The groundbreaking collaboration brought Hollywood production ...

The games industry moves quickly and while stories may come and go there are some that we just can't let go of… So, to give those particularly thorny topics a further going over we've created a weekly ...

Success breeds many things, even if it’s not exactly the best of things. For example, when a video game, a TV show, or even a big-screen movie has massive success in their field, the first thing that ...

Roblox said it is launching thumbnail personalization to help creators attract more users by showing the most relevant thumbnail to each user on the Roblox home page. While thumbnails are the tiny ...