Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

The future of qualitative research is not just automation. AI-assisted telephone interviewing helps organizations scale ...

Qualitative data collection in social research encompasses a range of methods designed to capture rich, contextualised insights into human experiences, meanings and social processes. Core approaches ...

Anthropic, the company behind the generative AI tool Claude, claimed in March 2026 that it used an AI interviewer to conduct “the largest and most multilingual qualitative study” ever done. The AI ...